When Page admins upload a video, they’ll see a “Generate” button in the video editor to instantly add subtitles, or they’ll see the “Generate” button above the video in the feed. That way, users in public without headphones can fully understand videos they watch muted, and viewers can make a better assessment in the first silent seconds about whether they want to watch full-screen with sound. Manually adding subtitles was the best way to do that for a few years.įacebook first rolled out auto-captioning for video ads in February 2016, in an attempt to make its advertising channel more competitive with platforms like YouTube that always play clips with the sound on. The feature could potentially expand to user-uploaded videos but Facebook refused to comment on future plans.įor now, Facebook wants to help every Page adapt to the silent-until-clicked auto-play format. We predicted it would force video producers to create clips that make sense even with the sound off. ![]() ![]() ![]() Facebook launched auto-play video at the end of 2013.
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